Online Marketing Strategies Newsletter

 

 

 

Internet Marketing & Social Media Marketing VA

Tweet Last month a prospect asked, what is the purpose of a blog when they have a newsletter? This inspired me to write this week’s post. A blog’s purpose is to build quality content that serves your audience. It is also the way your website raises its position in the search engines. When your site is new, it is important to know how to increase traffic. Market Samurai, one of the tools I use, lists pages/posts (indexed content) as a metric to show the website’s position for specific keyword as they are indexed in the search engines. If a site ranks high in the search engines for a speci Read more
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Tweet Affiliate referral programs help companies find its audience and share the benefits of the products and services offered. For effective advertising, entrepreneurs and companies create multiple profiles to be seen on various platforms. This is needed because the standard marketing belief is that the average consumer needs to see your company six to eight times to make a lasting impression. Accepting this thought can feel very overwhelming. So how do you promote your products and services using various platforms without using all of your time? Online, the answer is to create an affiliate r Read more
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Tweet I have been discussing how to market a book to the library this week, so I decided to talk about it in my blog. In one of my previous book marketing posts, I explained the differences between print on demand printers and print on demand publishers and how the author’s choice between these options can affect the book’s perceived quality. Well selling your book to libraries is a prime example of what I explained in that post. Just as any merchant intends to purchase the products to serve their customers, libraries have to buy books that will serve the largest amount of their customer b Read more
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Tweet Social media marketing can increase visibility and leads when you know what strategies to implement tweak and track for results. I described one strategy of using social media with your email as an efficient use of your marketing time in an earlier post. However, whether you are a social media marketing professional or a person who learns as they put these actions into practice, one thing is the same…. …social media marketing is time investment work. Social media marketing takes time to do well. One way to accomplish that is by using time-saving platforms. The first set of platfo Read more
Categories : Social Media
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Tweet Much effort and resources go into creating a product that is why the product launch reviews are valuable. You want to do every action available, so you have a successful launch. You asked why use every action? So you don’t fall into a one-hit wonder pattern by having one digital product succeed, and the others fail. Or worse, your first and follow-up products all fall short of your projections – way short. To minimize and avoid these scenarios repeating in your product launch marketing plans it is best to include a review of your product launch, so you know what to replicate and what Read more
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Tweet Most small business owners have learned about using social media marketing to increase awareness about their businesses. Some business owners have also heard the money is in your list so they have an email list. Since this information is becoming standard when it comes to an online marketing plan the next questions is: Are you building an email list using a social media strategy? If you are not doing this, it is time to start doing it now. Facebook and most email software programs have been providing the opportunity to convert Facebook ‘likes’ into subscribers. However, with time com Read more
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Tweet Online platforms make it easier for authors to be more visible and reach their audience. Website, blog posts, articles, social media and Amazon Best Seller campaigns are just some of the tools that one can use for successful author marketing. Another standard part of today’s author marketing plan is creating a book trailer. Software Programs to make book trailers In a few short years, even creating a book trailer has become more accessible. Using programs such as MovieMaker and iMaker you can start your process today. If you are looking for robust programs, you can try before you buy s Read more
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Feb
12

Twitter Ads Review

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Tweet Twitter ads are helping small businesses connect with their audiences and get good results for their lead generation efforts. Twitter has created features that are performing well for large brands like Twitter Amplify and for small businesses like the lead generation cards. Twitter ads are helping brands by using four parameters:   Promoting an account using the features such as quick promote Connecting based on similar interests The Twitter Amplify feature allows brands to upload their video clip content for viral promotion Use keywords to make connections If you are new to Twitt Read more
Categories : Social Media
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Tweet Professionals and businesses establish a presence on the Internet to ultimately advertise a product or service. Before you reach this step, there are other building blocks you must do to support a successful product launch. Stating them quickly below they are: Establish a polished professional presence on the Internet with a website and social media profiles. Write useful content as if you were helping a friend with a minor issue using your professional skills (as you know your friends will often come to you for ‘free’ advice). You can also become a resource for industry news as a w Read more
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Tweet Change happening is something we can all feel secure about, and this is also true for online marketing approaches. An example of this is the new term – content marketing strategy. This phrase has been around a couple of years and is being used to identify online marketing activities from blog posting, eNewsletters and video marketing. In addition to terminology changes, there are also changes in the activities such as the article marketing tactic. I will show you the subtle differences in the way article marketing was used compared to its uses now. Although article marketing has ha Read more
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