Marketing online tasks are a time investment responsibility to make an impact and see a return.
Videos require a draft or script of the information you intend to share to the actual production of the video.
Content marketing, which is now in two forms – text and visual requires writing excellent content that shares valuable information in a way that is:
- Formatted for the reader to quickly scan or they will leave your page.
- Tagged with your keywords and phrases so the search engines index your content correctly to be found by organic traffic
- Written so visitors will sign up to your email list because your list is how you will make the most of your money online.
If you use visual content creating images will take time to create even with the free software programs like Canva. This is time-consuming because if images engage best on the platform you are using you need at least 2 or more per day. See right now all social media platforms except LinkedIn require more than 2 posts per day to be effective.
Coaches (and all entrepreneurs) build their reputations and income using several sources. From volunteering time to monetizing content, Coaches core activities are to get them in front of potential clients and generate income. An article marketing strategy can be used to accomplish both objectives.
Article Marketing Sites that Pay
One way to monetize your content is by writing articles for sites that pay. Right now, the content that attracts highly targeted traffic is:
- Visual content (particularly on social media)
- Original content
All websites that want to increase or maintain qualified traffic finding their sites have to post unique content continuously. Their article marketing strategy is to hire others to write unique content for their sites.
Determine Secondary Goal
Before creating a giveaway; decide the goal you want to achieve. Although the primary objective is more exposure to get more book sales, a secondary goal is beneficial. The minor objective can be to:
How to videos rank highest on the Internet and they help increase conversion rates on product launch sales pages. Videos that:
stir emotions that open the customer’s mind and heart.
And like all things Internet…video for product launches has upgraded.
Now, Tweet: Internet marketers are shortening the sales process with Live-Streaming smartphones apps and on desktops RT @ElectraFord. Instead of rolling out two or three autoresponders highlighting pain points and solutions, entrepreneurs are hosting 5 to 30 minutes Periscope sessions presenting solutions with real-time demos.
Professional Coaches meet many clients at networking and speaking engagements. ReTweet: One way Coaches can leverage their time meeting people to cultivate relationships is using Periscope @ElectraFord. If you have not heard about this Twitter video platform or haven’t used it yet, watch the video below.
I hosted my first Periscope this week, and I am sharing ways Coaches can use this tool to build their business.
This is my first scope so bear with me if we have any technical issues.
A proven strategy to increase subscribers is to add the pop-up email signup form. Not too long ago pop-up forms were considered annoying mainly because they were not easy to close. However, the new pop-up forms can be coded to show in various places on the page and can be quickly closed.
You can choose a pop-up form that is triggered once a visitor reads a certain percentage of the page. For example, once they passed 60% of the page, the pop-up form will display. Another popular choice is to add the exit-intent email signup form. This type is coded so it can detect when the user is about to leave the page to display the signup form.
A book marketing campaign requires fortitude with all the strategies that need to be implemented. The book review process is one of those strategies because authors need to start this process before the book is finished. Below are three steps to get book reviews from different influential groups that can increase the opportunity for book sales.
Book Reviews from Readers
One of the first parts of the marketing plan to activate is collecting book reviews. While you are in the book-writing process, this is the time to start developing a relationship with readers. This is important for new authors and to re-engage your current audience if you already published a book.
A professional coach’s status will guide their steps on how to promote a new product or service. Although there are standard best practices to promote a product such as:
- Blog post that includes a link to a sales page
- Sales/Squeeze page with an email webform and an e-commerce form
- Social media campaign of posts and ads that include the sales page link
- Teleseminar/Video for promotion
- Free offer that leads to the product offering
Your level of interaction with your subscribers and the general audience is another factor that determines how to promote a product. Below are three professional levels and the steps they take to have a successful product or service launch.
Professional, New to the Internet
If you are new to the Internet your objectives are to:
- establish a professional, knowledgeable presence
- build your brand
- build your email list so that you can directly promote your products and services
In this stage, you are introducing yourself by: