I have been discussing how to market a book to the library this week, so I decided to talk about it in my blog.
In one of my previous book marketing posts, I explained the differences between print on demand printers and print on demand publishers and how the author’s choice between these options can affect the book’s perceived quality.
Well selling your book to libraries is a prime example of what I explained in that post. Just as any merchant intends to purchase the products to serve their customers, libraries have to buy books that will serve the largest amount of their customer b Read more
Much effort and resources go into creating a product that is why the product launch reviews are valuable. You want to do every action available, so you have a successful launch.
You asked why use every action? So you don’t fall into a one-hit wonder pattern by having one digital product succeed, and the others fail.
Or worse, your first and follow-up products all fall short of your projections – way short.
To minimize and avoid these scenarios repeating in your product launch marketing plans it is best to include a review of your product launch, so you know what to replicate and what Read more
Professionals and businesses establish a presence on the Internet to ultimately advertise a product or service. Before you reach this step, there are other building blocks you must do to support a successful product launch. Stating them quickly below they are:
Establish a polished professional presence on the Internet with a website and social media profiles.
Write useful content as if you were helping a friend with a minor issue using your professional skills (as you know your friends will often come to you for ‘free’ advice). You can also become a resource for industry news as a w Read more
Change happening is something we can all feel secure about, and this is also true for online marketing approaches. An example of this is the new term – content marketing strategy. This phrase has been around a couple of years and is being used to identify online marketing activities from blog posting, eNewsletters and video marketing.
In addition to terminology changes, there are also changes in the activities such as the article marketing tactic. I will show you the subtle differences in the way article marketing was used compared to its uses now.
Although article marketing has ha Read more
Online marketing, print-on-demand printers, and print-on-demand publishers give authors viable options to sell their books successfully. With these available services, the question for authors now is…
What is the best/right option to publish my book?
There are three main areas of the book development process can help you answer the above question.
Print-On-Demand Printer or Print-On-Demand Publisher, (POD)
In addition to the traditional process of submitting your work to a well-known publisher, you can also choose print-on-demand services. Print-on-demand printing services such as Ligh Read more