Much effort and resources go into creating a product that is why the product launch reviews are valuable. You want to do every action available, so you have a successful launch.
You asked why use every action? So you don’t fall into a one-hit wonder pattern by having one digital product succeed, and the others fail.
Or worse, your first and follow-up products all fall short of your projections – way short.
To minimize and avoid these scenarios repeating in your product launch marketing plans it is best to include a review of your product launch, so you know what to replicate and what Read more
Professionals and businesses establish a presence on the Internet to ultimately advertise a product or service. Before you reach this step, there are other building blocks you must do to support a successful product launch. Stating them quickly below they are:
Establish a polished professional presence on the Internet with a website and social media profiles.
Write useful content as if you were helping a friend with a minor issue using your professional skills (as you know your friends will often come to you for ‘free’ advice). You can also become a resource for industry news as a w Read more
Change happening is something we can all feel secure about, and this is also true for online marketing approaches. An example of this is the new term – content marketing strategy. This phrase has been around a couple of years and is being used to identify online marketing activities from blog posting, eNewsletters and video marketing.
In addition to terminology changes, there are also changes in the activities such as the article marketing tactic. I will show you the subtle differences in the way article marketing was used compared to its uses now.
Although article marketing has ha Read more
Online marketing, print-on-demand printers, and print-on-demand publishers give authors viable options to sell their books successfully. With these available services, the question for authors now is…
What is the best/right option to publish my book?
There are three main areas of the book development process can help you answer the above question.
Print-On-Demand Printer or Print-On-Demand Publisher, (POD)
In addition to the traditional process of submitting your work to a well-known publisher, you can also choose print-on-demand services. Print-on-demand printing services such as Ligh Read more
Like sales pages, formatting teleseminars can be confusing when using them to get new clients. Virtual events are usually the third marketing action after you have a website and add content to the Internet to participate in conversations and demonstrate your knowledge. When you sometimes start no one attends your live event which becomes a recording that you can repurpose which I discuss in an older post. However, when you have built enough rapport with your online communities that people attend your teleseminar the next big question arises….
How to get new clients from this event?
The Read more
Getting your sales pages to convert can be a confusing task. However, you can start with a strategically composed page then track your progress. After the first two or three sales pages you will know which format your audience responds to increasing the conversion rate of your sales page. Here are 5 beginning steps to help you build a high converting sales page.
Title or Headline
The title or headline’s job is to incite interest. The words “How To…” in the title generates interest because the visitor receives an idea that he will learn ‘how to…’ to accomplish or complete a Read more