Marketing online tasks are a time investment responsibility to make an impact and see a return.

Videos require a draft or script of the information you intend to share to the actual production of the video.

Content marketing, which is now in two forms – text and visual requires writing excellent content that shares valuable information in a way that is:

  • Formatted for the reader to quickly scan or they will leave your page.
  • Tagged with your keywords and phrases so the search engines index your content correctly to be found by organic traffic
  • Written so visitors will sign up to your email list because your list is how you will make the most of your money online.

If you use visual content creating images will take time to create even with the free software programs like Canva. This is time-consuming because if images engage best on the platform you are using you need at least 2 or more per day. See right now all social media platforms except LinkedIn require more than 2 posts per day to be effective.

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Categories : Virtual Events
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Blog image, business blog ideas Image by Jay Lopez

Business blog ideas are valuable for most businesses because blogging can feel like a daunting task. This is especially true when you are new to online marketing. It is easy to feel like

“what am I going to say?” each time you sit to the blank page.

Or feel like

“I’ve said that already.”

However, until you add guest bloggers to the posting schedule, here are 5 easy business blog ideas to use.

Business Blogging Tips

The blog’s purpose is to drive traffic to your products and services. With this clarity, your business blog ideas should always relate to the category keywords. Each post should be tagged with one of your keywords and should be written in a way to leads the audience to join your list at the end of each post. You want your brand to be synonymous with the category keywords you have listed on your blog.

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article image, article marketing strategy Image by: Mario Alberto Magallanes Trejo

Coaches (and all entrepreneurs) build their reputations and income using several sources. From volunteering time to monetizing content, Coaches core activities are to get them in front of potential clients and generate income. An article marketing strategy can be used to accomplish both objectives.

Article Marketing Sites that Pay

One way to monetize your content is by writing articles for sites that pay. Right now, the content that attracts highly targeted traffic is:

  • Videos
  • Visual content (particularly on social media)
  • Original content

All websites that want to increase or maintain qualified traffic finding their sites have to post unique content continuously. Their article marketing strategy is to hire others to write unique content for their sites.

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book sales

Photo by: Malaquiastimoteo

Giveaways are one of the best ways to gain more visibility and book sales. It has been reported that giving free stuff or books, does increase book sales. For this reason, websites have designed systems to help authors host Giveaways. Both Goodreads and Amazon have giveaway programs set up for authors to add to their book launches.

Determine Secondary Goal

Before creating a giveaway; decide the goal you want to achieve. Although the primary objective is more exposure to get more book sales, a secondary goal is beneficial. The minor objective can be to:

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product imageHow to videos rank highest on the Internet and they help increase conversion rates on product launch sales pages. Videos that:

  • demonstrate how products work
  • explain how the product/service solves problems

stir emotions that open the customer’s mind and heart.

And like all things Internet…video for product launches has upgraded.

Now, Tweet: Internet marketers are shortening the sales process with Live-Streaming smartphones apps and on desktops RT @ElectraFord. Instead of rolling out two or three autoresponders highlighting pain points and solutions, entrepreneurs are hosting 5 to 30 minutes Periscope sessions presenting solutions with real-time demos.

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Professional Coaches meet many clients at networking and speaking engagements. ReTweet: One way Coaches can leverage their time meeting people to cultivate relationships is using Periscope @ElectraFord. If you have not heard about this Twitter video platform or haven’t used it yet, watch the video below.

I hosted my first Periscope this week, and I am sharing ways Coaches can use this tool to build their business.

This is my first scope so bear with me if we have any technical issues.

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Categories : Virtual Events
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9-29-2015_How_to_Use_Social_Sites_for_BusinessI attended the social selling conference hosted by Kim Garst, Boom Social in Chicago this month. Top Internet Influencers gave presentations on the social networks they use to generate impressive incomes.

Listening to these business leaders, I gained a better understanding of the purposes of social media sites like Instagram and how to use them successfully for business. Below is a synopsis of the principle function and the best practices to use these social media sites for business.

Pinterest: Peg Fitzpatrick explained how Pinterest can increase your blog traffic. However, the biggest takeaway from her presentation was explaining that Pinterest is a social bookmarking site.

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Categories : Social Media
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How to Get Book Reviews

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book with a pen; how to get book reviews Photo by Ricardo Vasquez

A book marketing campaign requires fortitude with all the strategies that need to be implemented. The book review process is one of those strategies because authors need to start this process before the book is finished. Below are three steps to get book reviews from different influential groups that can increase the opportunity for book sales.

Book Reviews from Readers

One of the first parts of the marketing plan to activate is collecting book reviews. While you are in the book-writing process, this is the time to start developing a relationship with readers. This is important for new authors and to re-engage your current audience if you already published a book.

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sales data, how to promote a new productA professional coach’s status will guide their steps on how to promote a new product or service. Although there are standard best practices to promote a product such as:

  • Blog post that includes a link to a sales page
  • Sales/Squeeze page with an email webform and an e-commerce form
  • Social media campaign of posts and ads that include the sales page link
  • Teleseminar/Video for promotion
  • Free offer that leads to the product offering

Your level of interaction with your subscribers and the general audience is another factor that determines how to promote a product. Below are three professional levels and the steps they take to have a successful product or service launch.

Professional, New to the Internet

If you are new to the Internet your objectives are to:

  • establish a professional, knowledgeable presence
  • build your brand
  • build your email list so that you can directly promote your products and services

In this stage, you are introducing yourself by:

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