To be effective using online marketing, it is important to know how to get targeted traffic for your book sales. Authors use online marketing to promote their books. However, they need website visitors that are interested in their topics.
For this reason, it is important to know how to market specifically to your core audience.
One strategy on how to draw targeted traffic is by paying attention to current events and trends that relate to your content. When you find hot topics that you can use to promote your book, it’s time to capitalize on this moment.
Frequently, Coaches will start building their list and once they have subscribers they will launch a product or service.
Their product launch plan template usually looks like this…
- Create a sales page
- Promote the sales page
- Include a free gift(s) that they receive after registering
- Maybe host a teleseminar or webinar to promote the product/service launch
The above plan can be ineffective because the sequence is different compared to product launch best practices. Although, the product launch plan template needs to be customized to fit a particular industry’s audience, the series is the same.
For your next product/service launch, avoid these product launch plan template mistakes.
Marketing online tasks are a time investment responsibility to make an impact and see a return.
Videos require a draft or script of the information you intend to share to the actual production of the video.
Content marketing, which is now in two forms – text and visual requires writing excellent content that shares valuable information in a way that is:
- Formatted for the reader to quickly scan or they will leave your page.
- Tagged with your keywords and phrases so the search engines index your content correctly to be found by organic traffic
- Written so visitors will sign up to your email list because your list is how you will make the most of your money online.
If you use visual content creating images will take time to create even with the free software programs like Canva. This is time-consuming because if images engage best on the platform you are using you need at least 2 or more per day. See right now all social media platforms except LinkedIn require more than 2 posts per day to be effective.
Coaches (and all entrepreneurs) build their reputations and income using several sources. From volunteering time to monetizing content, Coaches core activities are to get them in front of potential clients and generate income. An article marketing strategy can be used to accomplish both objectives.
Article Marketing Sites that Pay
One way to monetize your content is by writing articles for sites that pay. Right now, the content that attracts highly targeted traffic is:
- Visual content (particularly on social media)
- Original content
All websites that want to increase or maintain qualified traffic finding their sites have to post unique content continuously. Their article marketing strategy is to hire others to write unique content for their sites.
Determine Secondary Goal
Before creating a giveaway; decide the goal you want to achieve. Although the primary objective is more exposure to get more book sales, a secondary goal is beneficial. The minor objective can be to:
How to videos rank highest on the Internet and they help increase conversion rates on product launch sales pages. Videos that:
stir emotions that open the customer’s mind and heart.
And like all things Internet…video for product launches has upgraded.
Now, Tweet: Internet marketers are shortening the sales process with Live-Streaming smartphones apps and on desktops RT @ElectraFord. Instead of rolling out two or three autoresponders highlighting pain points and solutions, entrepreneurs are hosting 5 to 30 minutes Periscope sessions presenting solutions with real-time demos.
Professional Coaches meet many clients at networking and speaking engagements. ReTweet: One way Coaches can leverage their time meeting people to cultivate relationships is using Periscope @ElectraFord. If you have not heard about this Twitter video platform or haven’t used it yet, watch the video below.
I hosted my first Periscope this week, and I am sharing ways Coaches can use this tool to build their business.
This is my first scope so bear with me if we have any technical issues.
A proven strategy to increase subscribers is to add the pop-up email signup form. Not too long ago pop-up forms were considered annoying mainly because they were not easy to close. However, the new pop-up forms can be coded to show in various places on the page and can be quickly closed.
You can choose a pop-up form that is triggered once a visitor reads a certain percentage of the page. For example, once they passed 60% of the page, the pop-up form will display. Another popular choice is to add the exit-intent email signup form. This type is coded so it can detect when the user is about to leave the page to display the signup form.