Online Marketing Strategies Newsletter

 

 

 

Internet Marketing & Social Media Marketing VA

Tweet With virtual book tours, book trailers and video channels having the potential to go viral, sometimes local events are overlooked. However, local events provide networking opportunities and a chance to sell your book directly to your readers. Focus on these three areas to organize a successful book signing event. Creating a plan around your book signing event Some online marketing strategies can be applied to local events. One Internet marketing best practice is to be present where your customers go. An example is if you wrote a children’s book, consider having your book signing event Read more
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Tweet Launching a product/program is or will become a goal of an entrepreneur at some point. Coaches with group programs or entrepreneurs who expand by teaching others to acquire the same skills expand their brand by launching a product. For this reason, it is important to learn the best converting landing page strategies. From Tony Robbins’s coaching athletes like Serena Williams to Keith Urban teaching people to play guitar with his DVD series, business owners can feel certain that one of their income opportunities is to launch a product/program. Knowing this is the way an entrepreneur’s Read more
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Apr
29

Corine LaFont Interview

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Tweet I’ve been looking forward to creating a video series interviewing professionals in the effective ways they are using online marketing to build their businesses. Today is my first published interview with Corine LaFont, founder of Helpdeskja.com and the Self-Publishing University. Corine La Font, owner and founder of Helpdeskja.com, The Self-Publishing Center and the Self Publishing University. Corine is a virtual assistant that started her business helping authors print and market their books including creating virtual book tours and trailers. Corine has expanded her business now t Read more
Categories : Virtual Events
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Tweet Last month a prospect asked, what is the purpose of a blog when they have a newsletter? This inspired me to write this week’s post. A blog’s purpose is to build quality content that serves your audience. It is also the way your website raises its position in the search engines. When your site is new, it is important to know how to increase traffic. Market Samurai, one of the tools I use, lists pages/posts (indexed content) as a metric to show the website’s position for specific keyword as they are indexed in the search engines. If a site ranks high in the search engines for a speci Read more
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Tweet Affiliate referral programs help companies find its audience and share the benefits of the products and services offered. For effective advertising, entrepreneurs and companies create multiple profiles to be seen on various platforms. This is needed because the standard marketing belief is that the average consumer needs to see your company six to eight times to make a lasting impression. Accepting this thought can feel very overwhelming. So how do you promote your products and services using various platforms without using all of your time? Online, the answer is to create an affiliate r Read more
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Tweet I have been discussing how to market a book to the library this week, so I decided to talk about it in my blog. In one of my previous book marketing posts, I explained the differences between print on demand printers and print on demand publishers and how the author’s choice between these options can affect the book’s perceived quality. Well selling your book to libraries is a prime example of what I explained in that post. Just as any merchant intends to purchase the products to serve their customers, libraries have to buy books that will serve the largest amount of their customer b Read more
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Tweet Social media marketing can increase visibility and leads when you know what strategies to implement tweak and track for results. I described one strategy of using social media with your email as an efficient use of your marketing time in an earlier post. However, whether you are a social media marketing professional or a person who learns as they put these actions into practice, one thing is the same…. …social media marketing is time investment work. Social media marketing takes time to do well. One way to accomplish that is by using time-saving platforms. The first set of platfo Read more
Categories : Social Media
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Tweet Much effort and resources go into creating a product that is why the product launch reviews are valuable. You want to do every action available, so you have a successful launch. You asked why use every action? So you don’t fall into a one-hit wonder pattern by having one digital product succeed, and the others fail. Or worse, your first and follow-up products all fall short of your projections – way short. To minimize and avoid these scenarios repeating in your product launch marketing plans it is best to include a review of your product launch, so you know what to replicate and what Read more
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Tweet Most small business owners have learned about using social media marketing to increase awareness about their businesses. Some business owners have also heard the money is in your list so they have an email list. Since this information is becoming standard when it comes to an online marketing plan the next questions is: Are you building an email list using a social media strategy? If you are not doing this, it is time to start doing it now. Facebook and most email software programs have been providing the opportunity to convert Facebook ‘likes’ into subscribers. However, with time com Read more
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Tweet Online platforms make it easier for authors to be more visible and reach their audience. Website, blog posts, articles, social media and Amazon Best Seller campaigns are just some of the tools that one can use for successful author marketing. Another standard part of today’s author marketing plan is creating a book trailer. Software Programs to make book trailers In a few short years, even creating a book trailer has become more accessible. Using programs such as MovieMaker and iMaker you can start your process today. If you are looking for robust programs, you can try before you buy s Read more
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