(Video Transcript)
Hello, I’m Electra Ford. My blog post this week is on effective communication videos so I created this one to talk to you. Videos are the top media for self-expression. And although this easy way of recording ourselves empowers us to connect with many people, using the following marketing techniques will help your message reach its intended audience.
Use low to medium competition keywords in your description and tags text box fields provided when you upload your video on the web. Remember ‘high competition’ keywords are already used on many websites and videos so it
Read more
This month I signed up and watched Facebook’s Marketing Bootcamp, where their staff explains how to use the marketing tools effectively and understand them clearly. In this week’s post I’m sharing some information to help you reach more people on Facebook and Twitter.
Social Media’s posting best practices are:
Keep it human
Be prompt and relevant
Share industry news and exclusive content
Encourage participation & engage contacts
Reward your contacts with offers
Schedule regular posting time
These are the guidelines for posting quality content on your social profiles. A
Read more
It’s been a while since my last blog post because I’ve been working on adding income streams to my business. VAs I’ve met with successful practices have several income streams so I learned early on that a sustainable VA business requires more than one income channel. These past two years I’ve noticed the multiple income streams VAs add to their business model. As we are in the last two month of the year I thought it would be useful to share online income options you can use to expand your business as you create or revise your 2012 business plan.
VAs and Internet business owner
Read more
Mabelvale, Arkansas – Electra Ford, founder of the Virtual Office Center, announced that she has successfully completed the one-of-a-kind VAClassroom Product Launch Support Specialist Course designed to equip Virtual Assistants and Online Professionals with the skills to launch all types of products on the web.
It is no secret that the world has been going through tough economic times over the last few years in what has been called the worst financial crisis since the Great Depression. At the same time, entrepreneurship has grown, and new and existing businesses have started launching a
Read more
Some article marketing sites and online businesses that use article marketing are adjusting to Google’s latest algorithm changes. Particularly Ezine Articles and Article Base are making several changes in the way they approve articles. Google’s intention regarding their changes is to support web searches to locate quality sites they want and diminish the amount of useless sites they were finding through what is commonly known as “content farms.” In this week’s post I’m suggesting several changes and ideas for you to continue using article marketing successfully as a backlink t
Read more
EBooks provide access for aspiring writers to become published authors. It is becoming a usual process for authors to start with an eBook then progress to printing books. EBooks empower writers to publish and distribute their work, but they also strengthen the opportunity to get a contract with a publisher. However, to be successful with eBooks, it is important to design an eBook that follows the traditional style of a professionally designed book. Using Microsoft Word you can create professionally structured text for your eBook and enter into the digital publishing world with a polished prod
Read more
I was getting my hair done this week when my stylist told me that he wants a website for his business. Our conversation led me to thinking about ways small businesses can use audio and video streaming to have an effective online presence. The more I thought about it the more I realized that now an online presence has replaced the use of phone books in some areas (like the last time I went to Miami, Florida a phone book wasn’t available in the hotel room). This post shares some ideas for using audio video streaming services to help local businesses engage their customers while satisfying the
Read more
Routinely at the beginning of the month I check my clients’ web statistics. Last week while doing this I was considering the most effective way to get more traffic. Some of those ideas were easy and free to do so I’m sharing them with you in this post. These suggestions are meant to be in addition to the fundamental action steps for blog promotion, which are:
Add valuable content regularly
Invite guest bloggers
Comment on blogs in your industry
Get More Traffic with Videos
It is a known fact that video marketing is ranked the highest on the search engines so it’s a great tool to prom
Read more
This month I did a lot of search engine optimization work for websites. The most valuable piece of information I can share in this post is that it is important to research the keywords you want to use on your site because I learned that most of the keywords people use to optimize their site are NOT the keywords people are using to locate their niche. Each keyword research project I did this month averaged over 30 keywords or phrases and over half of these lists did not rank any traffic. So in this post I am sharing some effective ways on how to choose keywords that are currently attracting tr
Read more
One of the industries I work with often is professional coaching. Professional coaches are well-known especially on the Internet but I have become aware that many people don’t clearly understand what a professional coach actually does. The general assumption sometimes is that Coaches are generic accountability partners and although accountability can be a part of the work sessions, professional coaches do much more. They positively impact their clients’ lives by successfully helping them change their actions and perceptions to reach their goals. I also wanted a coach’s insight on how a
Read more
