Archive for Organizational Strategies

Apr
22

Blog Site Now Live!

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In March I posted I was changing my website to a blog site. For me, a blog site was better because I can now complete 90% of my own website updating thanks to wordpress plugins.

Here are some of the plugins that will help you maintain your search engine optimization, back up your current data regularly and interact with new visitors. WordPress plugins help you do so much for yourself including but not limited to:

  • Improve your search enginge optimization (use the All in One SEO Pack plugin)
  • Backup your Data on a regular basis (WP Database Backup)
  • Automatically invite new visitors to subscribe to your blog (WWSGD Plugin)

Take your time visiting my site and let me know what you think.

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Last week, we started our new business plans, or revised our current strategy for the new year (you can read the post here). How was it? If you’re still working on it, that’s fine because it will take time, especially if you had to do research before writing your draft or revision. Once the plan has been written, it‘s time move on to support implementation.

Business support implementation is two-fold: the first part of the process is creating the outline and plan for your vision. For your business to work successfully, you have to implement each area of the business, or invest in a support team to help when needed. If you are a business coach, your business is helping your clients reach a specific goal. Coaching is your expertise – it’s what you do. Now, for your business, how will you protect your intellectual property, such as your online programs? Who is your legal resource, if you don’t know the law? Do you know how to use QuickBooks, FreshBooks or other bookkeeping/invoicing software? If not, who will help you keep your bookkeeping and invoicing current? Will you attend networking events or ask for referrals to attract clients? If you decide to do your own Facebook page and/or other social media marketing, do you know what applications to use to promote your business with a professional presence effectively and efficiently? Are you keeping up with some of the Internet marketing experts like Chris Brogan, Mari Smith or the Social Media Examiner to remain current on Internet and social media marketing strategies? If not, who is your Internet marketing assistant?

The right attorney can help you protect your intellectual property, help with unsatisfied clients and review contracts. The right accountant or your local SBA office will offer a QuickBooks tutorial to show you how to maintain your bookkeeping daily so you can send this information to your tax preparer at the end of the year. The right Internet marketing specialist will ask questions to help you implement the appropriate online marketing plan to reach your goals, and monitor this plan to ensure it’s working properly for you.

Even if you’re a sole proprietor your business will requires a support team to help you operate successfully and grow. Your support team can also become your consultants to educate and enable you to be knowledgeable in the other aspects of your small business. Your attorney will share tips to help you be aware of the appropriate way to engage in business ventures or exchanges. Your accountant can setup your Quickbooks and teach you how to maintain it throughout the year. If you’re content with your marketing results your marketing specialist can become your consultant to teach you how to maintain a basic online marketing package. Your support /consultant team is a beneficial investment for the health and success of your business.

The second part of the implementation process is preparing space for your vision. Are you adjusting your spending habits to create a reserve to support your business endeavor? Are you continuing your education in your expert field to offer your clients the current and proven knowledge to help them as you promise in your marketing materials? How are you creating room in your life for your business to come through you into this reality? Below is an interview with Sam Worthington on The View talking about how he prepared space in his life for change to happen. Sam decreased his assets, moved to the United States, and landed a role in the movie Avatar. As you listen to Sam, consider ways you can prepare space in your life for what you want this year.

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Jan
07

Business Plans Made Easy

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As the New Year rolls in, business owners begin planning or have planned what they want to achieve in 2010. Most new and existing business owners are writing these plans down in a new or revised business plan format. For new business owners writing a business plan can be an overwhelming task, but having a plan is important for clear direction, to obtain financing, and to help manage your business throughout the year. For existing business owners it can be easy to remain in a routine but it is more beneficial to recognize and prepare for the changes in your industry while planning how you want to expand or simply work differently in the New Year. Below are a few strategies to ease the daunting task of writing a business plan for new entrepreneurs and to reignite your existing passion for your work.

Wikipedia defines a business plan as a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

Financial
The financial portion of my business plan became easier for me to structure when I viewed a template by a veteran Virtual Assistant (VA). If you need some help with the financial portion of your business plan I strongly recommend going online to locate an existing template from one of your industry leaders. Or, if you are a member of one of your industries professional organizations, research their online forms/tools or call their main office for guidance. Another suggestion is to utilize your local Small Business Administration office as they can connect you to useful resources.

Marketing
One of the major benefits of my coaching experience at VABiz Coach with Jeannine Clontz was to simplify my marketing actions that needed to be carried out each week. It is imperative to know how to market your business effectively and efficiently. Referrals are a great way to grow your business. After talking with a client or networking partner, close the call by asking for a referral. In your request explain your ideal client profile.

Also marketing has changed so much with the expansion of social media and mobile marketing that I suggest building an online reputation as part of your marketing plan. Think radio and print is the only way to market? Media reports are showing that Internet marketing is very effective and time efficient if planned and implemented properly. Internet marketing can also offer you the radio experience through Internet radio broadcasting stations like Blog Talk Radio.

Growth Plan
If you are an existing entrepreneur and your business is doing well, or needs some help, this is an optimum time to revise your current business plan. Review what you wrote last year or the last time you wrote it out to see what worked, what did not and how well you remained in alignment with your last business intentions. If you have accomplished what you wanted, how do you plan to expand? Do you plan to work less and expand in other areas of your life? If so, are you prepared to hire staff or outsource? How do you plan to expand your business if you want to increase your profit? What new products or services have you developed? What are your industry changes? When was the last time you attended an event to listen to a leader in your industry? If your business has grown, what is your new exit strategy? Now is a good time to map out your direction.

Other Portions and Suggestions
For the other portions of your business plan you should consider your intentions. What do you intend to create with this business? Whether it is a specific income, beautiful assets, or gain time for other experiences, write your outline from an inspired place. When you start working from this outline only input inspired and driven energy into your business. Inspired and driven energy connects with the unseen and helps bring your dreams to reality. If you are feeling tired or fearful about your intentions, wait to work on your business plan until you feel good about your ideas.

I am revising my plan this week and I will keep you updated on my direction, progress, or changes throughout 2010. Join me by writing or revising your plans and work on them with inspired energy. Each day that we have worked toward our year-end desires/goals, end the day by letting them go and allow faith to do the rest.

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Dec
11

Business Start-Up Planning

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Do you want to open your own business but don’t know where to start? If so, I have three suggestions to help you get started so at the end of 2010 you will be well on your way to being a successful business owner.

A good place to start is with your local Small Business Administration office. These offices can connect you with local resources that are free or are offered at a nominal fee. If you are in Arkansas call the Arkansas Small Business Development and Training Center (ASBDTC). The ASBDTC is a great place to get help with completing your business plan, getting your websites live, and giving advice regarding the financial responsibilities and financial options of being an entrepreneur.

My second suggestion is to become involved in the industry’s community where you want to develop your business. Look for free online forums to join and participate in the conversations. Online forums share just about everything about an industry including the fears, frustrations, beginning success stories, and the veterans that are expanding their businesses in varying levels. Start participating in these conversations and ask questions; people will answer and offer their advice. It may take more than one post for people to start to recognize you so don’t be shy. The next step is to join a professional organization in your field. Look for an organization that will help you grow as a business owner. Look for certain benefits like a mentoring program. These programs can help you learn from a veteran and avoid some beginning mistakes. Attend live conferences where you will meet like-minded people.

The first suggestions are what to do to get you moving toward entrepreneurship. These next suggestions are what to stop doing in order to move forward. If you decide that business ownership is definitely for you then it’s time to change some of the regular routines that contribute to holding you back. If you work full-time and have a family, begin to reserve as much of your energy as possible. Instead of watching TV, use that time to work on your business plan. When you are at work instead of going to lunch with co-workers use your time to work on your new venture.

As you make these changes it is also imperative that you learn to relax. You have to rest to rejuvenate; you have to rejuvenate to be productive. Michael Neill, SuperCoach, advises to approach a goal like you would a future spouse with flirting, dating and then marriage. So, first, flirt in online forums and free conversations. If you like it, move to dating by participating in professional organizations. Third, after nurturing the relationship have your Grand Opening. Dreams become realities when we work on them regularly with inspired energy. By taking it one step at a time your dreams could be your realities by this time next year.

Best wishes!

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