Archive for Social Media

Instagram image, how to use Instagram for BusinessStaying relevant is imperative so knowing how to use Instagram for business coaches is valuable. Currently, the platform has approximately 400 million users, which inspire most businesses to create a profile. Instagram’s unique position is that everyone has to communicate mostly through images.

I used the word mostly because you can also create short videos using Instagram’s story feature. On Instagram, your images have to:

  • give your elevator speech
  • provide samples for followers to see the value of business coaching
  • tell your company story in a way that connects.

      Unlike Facebook and Twitter where you sometimes attract organic traffic by sharing popular content, Instagram is about how to convey your message in images.

      As a business coach, your content has to touch the emotional struggle that most of your client’s experience to attract your community. For business coaches, specializing in action, create images that are examples of how to complete an action.

      If you are a solution based business coach, your images have to provide solution strategies. Click To Tweet

      For the best results, research your body of work. Repurpose text that creates the most engagement on other social profiles. Learn how to pinpoint themes out of your work. Like musicians, career professionals have a theme.

      What is your recurring theme?

      Use this theme to demonstrate the value you bring helping clients achieve their goals. Use the story feature on the home screen to upload some behind the scenes business videos. Videos on all platforms get the most reach.

      Instagram’s algorithm is another reason your story has to be impactful. The Facebook-owned social network is designed to only show your posts to followers that have previously engaged with that type of content.
       

      This is how to use Instagram for business.

      Instagram logo,
       
      Knowing that Instagram will only show content to followers that have endorsed the subject matter, search the site for your keywords. Connect with people and businesses that show interests in your topic. Touching the right emotion on this platform is how to make posts go viral.

      Like Snapchat and Periscope, Instagram stories are very short – 10 seconds.

      Yes, that short!

      With this short video length, create succinct recordings that make a connection for you. Even if you are shy, Instagram is where your business can shine.

      You can also use other proven marketing strategies which include:

      • like posts of people to make a connection
      • comment on followers and related subjects
      • engage with thought leaders
      • use trending hashtags (that include your keywords if possible)
      • host contests
      • upload ‘how to’ videos
      Instagram is a great platform for bringing life to elevator speeches Click To Tweet

      Upload content that will speak to your community demonstrating your value. These strategies are how to best use Instagram for reaching your online marketing goals. Make connections, nurture these relationships and guide them to your website and email list.

       

      Electra FordNeed help? Electra Ford is an online marketing strategist. She helps businesses experience increased engagement on social media and helps you get more prospects on the phone. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic and make qualified connections. To learn more about implementation click this link to subscribe to Electra’s email list http://eepurl.com/sLz05.

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mobile phone image facebook ads, mobile marketing campaignMobile marketing is going through a complete overhaul as consumers continue to demand better user experiences, more accessibility to services, and a way to connect with brands. Facebook is a constant in the world of mobile marketing, with 87% of Facebook users spending at least 21 minutes a day on the app – and that number keeps growing.

This leaves the playing field ripe with opportunity. Brands must evaluate the data to fully understand what their customers want, where they shop, and how their marketing can be most effective to fulfill these needs. Utilizing Facebook to enhance mobile marketing is key in reaching tech-savvy shoppers. One of the ways to do this is through Facebook’s immersive ads that will show up on a user’s timeline.

How does the immersive ad structure work?

These new immersive ads, called Canvas, will allow advertisers to provide high-quality ads through the combination of still images, video and copy. The best thing about these mobile ads? The price is not higher than the standard advertising already offered.

Research has shown that 70% of mobile searchers act within an hour, and people look at their phones 150 times a day. This means that the exposure of these mobile ads is not only great, but the likelihood of shares or clicks to find out more is huge.

According to Facebook, the immersive ads have tested well, with 53% of people viewing more than half of the ad, with an average view time of 31 seconds. For companies wanting to connect with users, this is a great way to capitalize on the existing user base to help grow their brands.

Facebook’s mobile advertising is huge, accounting for 74% of total Facebook revenue in 2015. In addition to the new immersive ads, brands can connect with their audience in a number of ways:

  • Through the users newsfeed
  • Through the Facebook Audience Network

With the advancement of how ads can be displayed on Facebook, advertisers must think beyond the norm, capturing the best of their products and services through catchy slogans, sharp video and crystal clear images. Videos must be engaging, with a humorous or emotional draw. The meat of what needs to be said has to be right at the beginning, as attention spans are limited. Bright colors and to-the-point messaging is key.

It is important to make sure any advertisement attached to a sale or coupon must be prepared to go through the entire buying process with the Facebook user. That means once they click on the ad, they should be directed to find out more, with a coupon or barcode attached to use immediately if they choose to. By using a combination of native and immersive advertising, every brand persona can be reached, with relevant strategies and messaging.

Taking the smartphone and Facebook usage of your target audience into consideration is key when developing these ads. You must consider the consumer base, age, and preferences to make an impact. You want to reach the actionable consumer segment who relies on mobile marketing to gather information, find out about brands, engage and transact. Reaching these customers at their vantage point, which is Facebook, helps save time and money, creating a more efficient way to seek, acquire and maintain a viable consumer base.

Utilizing an experienced marketing VA will be beneficial, helping develop Facebook ad strategies that are relevant. With the right strategy, you can effectively target the right audience to grow your potential customer base.

What’s Next?

What Facebook ad strategies have you seen work? Make sure to share them with us in the comments below. I would love to read them.

 

Sophorn Chhay ImageSophorn is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation. Follow Sophorn on Twitter.

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mobile marketing campaignsMobile marketing campaigns help business/life coaches and entrepreneurs make an emotional connection. Mobile devices are made for staying connected, which make them perfect for building relationships. After a presence is established with a website and social media profiles, coaches use other tools to engage. Mobile devices provide an opportunity for Coaches to share useful content.

 

Mobile marketing campaigns are great for nurturing relationships. Click To Tweet

Mobile Marketing Campaigns are affordable. These tools are an easy way to reach your audience. The cellular market is saturated. Smartphone sales increased by 89% in 2015 and that growth is continuing this year.

In addition to Smartphone growth, most cellular plans include texting. This makes it affordable for people to receive messages. Wi-Fi is another way these marketing campaigns are a reasonable way to build relationships.

Smartphone apps are the way Coaches are making personal connections. From Musical.ly, Snapchat, to Periscope pre-teens, young adults and professionals use apps to connect with peers and like-minded individuals.

Life Coaches can follow artists like DJ Khaled and business’ mobile marketing campaigns by sharing exclusive announcements. This activity cultivates relationships, by inspiring contacts to feel part of the inner circle.

Behind the scenes, snaps are another way Coaches can deepen relationships with their connections. Just as artists record themselves creating artwork on Periscope, business Coaches can record video while preparing for group coaching sessions or product launches.

Coaches can also give potential clients an opportunity to experience the benefits of their coaching technique.

Text messaging can keep your subscribers motivated and inspired. Click To Tweet
Emotional associations can result from mobile marketing campaigns. There are group messaging programs that enable Coaches to make an impression with subscribers.

Humor and motivation are the top content on social media. Click To Tweet

Depending on the business brand, coaches can use SMS messages to bring joy or remind subscribers of their dreams. Some messaging programs are free which can help demonstrate a coach’s style.

Pure fun can lift someone at the right moment. Professional coaches can provide a ‘right’ moment that begins a relationship with a subscriber. Touching subscribers positively or with compassion with SMS messages can get them closer to scheduling a consultation.

Mobile marketing campaigns are affordable using gadgets that are designed for connection. These devices with apps and Wi-Fi create a trifecta toolkit. Coaches can use the programs to create successful marketing strategies for their businesses. When used properly, mobile marketing helps Coaches increase their opportunities to meet new clients sitting in their offices.

 

Electra FordElectra Ford is an online marketing strategist. She helps businesses experience increased engagement on social media and helps you get more prospects on the phone. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic and make qualified connections. To learn more about implementation click this link to subscribe to Electra’s email list http://eepurl.com/sLz05.

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conversion text, business bloggingTime is currency online. The same person that will spend five dollars on a single cup of coffee won’t spend more than 15 seconds on your website.

Unless you know how to pull them in and keep them there.

According to Ginny Soskey at Hubspot, one of the industry leaders in online marketing, 55% of your website visitors will spend less than 15 seconds getting to know you.

The same is true of your blog posts and email, by the way. I know exactly how to convert readers into leads and sales for virtual assistants and business coaches, and I’m going to share some of my best blog and website conversion tips with you.

Ready to get started?

Before you begin, just remember that building a site that converts is a process anyone can learn. It takes a bit of testing and tweaking to make sure it speaks directly to your client, but that’s where the fun begins. And the rules for writing a website are the same for writing a blog post that converts, too.

As you evaluate your own virtual assistant or coaching site with this checklist, keep the 15 Second Rule in mind and the entire process makes total sense.

The Number One Problem of Sites That DON’T Convert

Typically, business owners and potential customers aren’t seeing the site from the same perspective.

When I do a site audit for a client, the first thing I do is read the content from their potential customer’s point of view. There is only ONE goal on your homepage, and you may be surprised, but it isn’t to convince them to hire you.

A homepage should answer one question: Can this person solve my problem? Click To Tweet

Your potential client needs help or they wouldn’t be there. We call that a pain-point. The key to a site that converts is to build a home page that paints a picture of their problem — solved.

Your goal is to answer that question in a way that creates a personal connection. You want them to talk to you about their specific problem. If you can’t make that connection…time’s up!

If your site highlights you, rather than your customer’s pain-points, you’re probably going to have a conversion problem.

Ask yourself a few basic questions.

  • Is the site friendly and inviting?
  • Does the copy focus more on you, or the client?
  • Did you inspire confidence that YOU can solve their problem?

It’s important to appear professional and efficient, but don’t lose the personal connection. You’re in a service profession and people feel connected to someone who is easy to talk with. They’re asking you to help them build their business. That requires earning their trust, so make your site approachable, friendly, and easy to navigate.

Hit Me With Your Best Shot!

We have a term in copywriting that you should get to know. When you open a website and you see the first screen — without scrolling — this is called “above the fold.” It’s a favorite newspaper/journalism term that means the most important stories are placed front page, “above the fold.”

The same principle applies to websites, blog headlines, and email. The most important information should be above the fold. Why? Remember that 15 seconds? That’s how long you have to make a professional first impression, and convey the most important information.

You’re probably catching on. The first few seconds of contact are doing the heavy lifting when it comes to marketing. Hit ‘em with your best shot, right up front!

You’ve probably heard of the marketing funnel. Moz wrote a terrific article explaining the process, but basically, your website and blog are top of the funnel. People are shopping for someone to solve their problem. They may not be ready to call or ask for contact. They’re learning. They’re researching.

The content on your site, if it’s written with the potential client’s interests and problems in mind, will draw them further down the funnel. It narrows. It brings them closer to you and builds a connection while at the same time, increasing their confidence that you know what you’re doing.

The content that you put above the fold on your homepage is essential for beginning the sales funnel. Yes, in 15 seconds.

To convert, you MUST answer 5 questions above the fold:

  • Who are you?
  • What can you do for me?
  • Do you offer a way to keep me in the loop? (A.k.a. free give-away, newsletter etc.)
  • Can I contact you with ONE click?
  • Do you make site navigation extremely easy?

Explain who you are and what type of solution you offer. Notice I didn’t say what business you offer. Your business is the solution, but they don’t know that yet. Offer a solution. Tell them about the problems you solve. And tell them that you do that as a Coach or Virtual Assistant.

Your business is the solution. Offer solutions not marketing. Click To Tweet

Offer a way to stay in touch and place that prominently. Newsletters are still a great option with excellent conversion, but they are also labor intensive. If you can’t commit to a consistent schedule of content in addition to your blog, consider a short success story or guide to using a virtual assistant, for example.

And above all, if you should get that once-a-year client that wants to talk right away, make it extremely easy to contact you. Put your business phone number at the top, right-hand side of your page along with a clickable link to your contact form. The key is no more than one click or statistics show you’ll lose significant conversion.

Keep the navigation links clear and easy to understand. There are some SEO issues we won’t get into here, but it’s important to keep them easy to identify — no cute page title links. Stoney G deGeyter from Search Engine Journal explains in detail if you want more.

Learn to Write a Killer Headline

The second thread you’re probably beginning to understand is that website visitors are an elusive bunch. Let’s get real. Some have the patience of a toddler. You have to coax them a bit to keep them interested.

Enter the magic of a well written headline.

Headlines are an art, but it’s one you can master. Remember, time is currency online, so if you want them to spend time getting to know your business, you have to give them a reason. A well written headline does exactly that.

Here are a few tips for great headlines.

  • Give them something of value
  • Make a promise
  • Draw a picture
  • Connect an emotion or desire
  • Add keywords for SEO

I love it when I can help someone else succeed. I think you can relate. When you write a headline, offer great value that can be of immediate use to someone, and then over-deliver in the content.

Offer great value than can be of immediate use and over deliver! Click To Tweet

Keywords for search engine optimization is a behemoth of a subject, but they play an essential role in the art of a headline so make sure to use them. Just remember to choose keywords that are relevant to the reader and use them at the beginning of the headline where possible.

It’s super easy to make a promise, and in my professional opinion, you should really work this one to make it worthy. It’s too easy to write, “Lose 20 Pounds by Next Weekend!” Sure it gets attention, but you’re bordering on click-bait, which is a way of playing on a promise that is almost too good to be true. Almost. People click to be sure. But if you can’t follow through with a truly amazing promise, you risk your reputation.

Hubspot has a great tagline, which is essentially a headline for their business. Where Marketers Go to Grow. It creates an immediate picture in your mind. “If I go here, my marketing skills are going to grow. I’ll have more value to offer others as well as my own business.” They paint a picture, offer value, a promise, and make you feel empowered and confident.

The ultimate goal of a good headline.

Know Your Customer

This sounds very basic, but actually, it’s the small things that count when you are creating a business website that converts.

Know exactly what makes them tick. Is their business exploding quickly? That’s exhilarating and terrifying at the same time. Maybe they’re looking for help because they’re nervous about not being able to deliver.

Or maybe they would love to hire a virtual assistant, but they aren’t sure exactly what tasks you perform. No one likes to look uninformed. Both sound like great blog posts that provide value, create a connection, and build your reputation. A win-win.

Find out as much as you can about your potential clients, especially if you’re in a specialty niche. Build a file that includes:

  • Likes
  • Dislikes
  • What social media they prefer
  • The tone of voice they use when talking to their own clients
  • What professional associations they may belong to
  • Which trade journals they read

Anything that helps you strengthen the connection and enables you to offer the highest quality service is a perfect addition.

The Most Overlooked Point of Conversion

At the end of the day you’ve built a customer-focused site, provided value, over-delivered and written pages and blog posts that already help with their business. You’ve earned their trust.

Have you missed the one essential step to converting visitors to clients?

Ask for their business!

We call that a “call to action,” and it’s possibly the most overlooked component. You can’t have a site that converts if it’s a one-sided relationship. Don’t be shy. Let them know you’re looking forward to working with them and you’re available to talk if they have questions.

“Build it and they will come,” is a myth. As we know, it takes more than building a website. But if you want a site that converts, follow the five basic rules of writing for an online business and then invite them in by providing customer-focused content. They will come.

So what about your site? Are you ready to dive in and convert more visitors to clients? I hope I’ve given you some ideas that will help. I’d love to hear your comments. And if you like the tips, don’t forget to share!

business blog

Ursula Vogt

Ursula Vogt is a professional B2B copywriter and sustainability marketing specialist. She specializes in helping small and medium-sized companies market like a rock star! You can read more at The SME Marketing Blog. You can also email Ursula@UrsulaVogt.com.

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Blog image, business blog ideas
Image by Jay Lopez

Business blog ideas are valuable for most businesses because blogging can feel like a daunting task. This is especially true when you are new to online marketing. It is easy to feel like

“what am I going to say?” each time you sit to the blank page.

Or feel like

“I’ve said that already.”

However, until you add guest bloggers to the posting schedule, here are 5 easy business blog ideas to use.

Business Blogging Tips

The blog’s purpose is to drive traffic to your products and services. With this clarity, your business blog ideas should always relate to the category keywords. Each post should be tagged with one of your keywords and should be written in a way to leads the audience to join your list at the end of each post. You want your brand to be synonymous with the category keywords you have listed on your blog.

Business Blog ideas

Business, grief and success coaches can easily use news events, industry trends or personal experiences to show their knowledge, remain relevant and explain the benefits of using your products and services. Prove to your audience that you understand and can help.

Seeing how blog post ideas are to lead the audience to your services and products, the next step is how to streamline this process.

How to Save Time Writing

Another one of the business blog ideas that is time efficient is making the old new again.

What?!!

Yes, some topics are evergreen because they are standard in your industry. When this happens, you can take an old post and add more content to it. You can also remove what is no longer relevant then update your revised article.

Voila! You have a new post in half the time.

Professional bloggers use this idea all the time teaching readers how to attract more traffic to their site. Coaches can use it too. There will always be an improved way to do a service you provide so update old blog posts sharing the advances in your industry.

Guest Bloggers

A second way to save time is to purchase content. As I mentioned in my last post on article marketing, some companies’ strategy for new post ideas is to hire content developers. Here is an example.

11-15-2015_Business_Blog_Ideas

If you do not have the time to create original content on your site, purchase it.

Content Marketing Strategy / The Numbers

The final step is to put the content to work. Remember, the contents purpose is to lead your audience to your marketing funnel.

At the end of each post, include a sign-up form to join your list. It is productive to have a web form several places on your site. Remember the more you ask increases your chances that you will receive.

Don’t believe me? Talk to a child that wants fast food. Children perfectly demonstrate the universal principle; “ask and it is given.”

Lead traffic to your site from:

  • Twitter with a link to drive traffic.
  • LinkedIn’s Pulse to drive traffic.
  • Facebook, Google+, Pinterest to…yes, I know you now get my point.

Use these five business blog ideas to increase awareness of your brand. They will help your business blogging ideas to develop faster.

ElectraF-Image1AElectra Ford is an online marketing strategist that helps businesses get noticed on the Internet. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic to their websites and make qualified connections. To learn more about implementation subscribe to my email list above.

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9-29-2015_How_to_Use_Social_Sites_for_BusinessI attended the social selling conference hosted by Kim Garst, Boom Social in Chicago this month. Top Internet Influencers gave presentations on the social networks they use to generate impressive incomes.

Listening to these business leaders, I gained a better understanding of the purposes of social media sites like Instagram and how to use them successfully for business. Below is a synopsis of the principle function and the best practices to use these social media sites for business.

Pinterest: Peg Fitzpatrick explained how Pinterest can increase your blog traffic. However, the biggest takeaway from her presentation was explaining that Pinterest is a social bookmarking site.

This is the site where you tell people about you. Although you do upload blog posts, you also pin content that shows your hobbies, interests and anything else you want to share about yourself. This is how to build community.

The way to use the site for your business is to include excellent images in your post. Visual content is trending right now, and the better the images, the more click the posts will receive.

The other benefit of Pinterest is that content has the longest lifespan on that site. As new visitors find your boards, they repin posts that were published two or more years ago keeping that content current. After reading your posts, they can get more information on the topic on your website. Remember the more traffic you direct to your blog, the more opportunities you have to build your list.

LinkedIn is the social media site for professional networking. Viveka Von Rosen explained how to use the site’s features to build your business. For example, Tweet this: publishing on LinkedIn’s Pulse is a great way for speakers to get noticed and speaking opportunities.@ElectraFord

LinkedIn’s Pulse is an excellent feature to display your expertise. You can read how Coaches are using this platform to gain recognition and clients on this social media site.

Viveka also suggested using the direct message option. She gave a target goal of two to three thousand contacts. Having a metric gives you a place to put your attention working on this social media platform. So LinkedIn is a place where you can meet people creating opportunities when you know how business owners use the social media platform successfully.

Kim Garst gave us tips to building our Twitter contacts. Twitter is your real-time social network. When you are at an event Twitter is the social site you use to tell everyone what is happening. If you have a virtual event going live, Twitter is where you will post the announcement that you are starting in 20, 15 or 5 minutes. Twitter is another great twitter image, twitter ads reviewresource for traffic to your blog. The purpose of driving traffic to your website is to get them to sign up for your email list. On your mailing list, you can build relationships and when you have a product you can soft sell to your list first. It becomes your warm market.

Some quick ways to build a following on Twitter is to:

  • Tweet your blog posts
  • Share posts of others to build relationships
  • Retweet others to build relationships
  • Build lists such as:
    • People that retweet me
    • Top Influencers
    • Community Leaders

Instagram: Sue B. Zimmerman, the Instagram Expert, explained how this social media tool is best used.

I appreciated Sue’s presentation so much because Instagram was not a platform I used myself.

Instagram is your storytelling platform in pictures. For example, when Coaches have workshops or attend networking events, it would be great to document the event on Instagram bringing your followers to the events with you. For speaking engagements, it is a great way to archive your events building recognition about your business on social media.

When you have a book signing, Instagram is the perfect place to post behind the scenes and event photos.

Traffic: Yes, Instagram is also a network that can drive traffic to your blog. You can add links to your post. If you have a product launch and a bonus with you can post a link the bonus if they purchase today.

Listening to Sue gave me so many ideas of using Instagram to tell a great story about your event or products.

Lastly, Facebook is the social media site all businesses need a presence. With over 1.4 billion on the site, Facebook is used as a search engine. It is simply a good marketing practice to have an active, engaging presence on the site for your business.

Kim advised using strategies on how to attract traffic to your Facebook Business page and website. Her strategies are used to attract more engagement on Facebook. This is valuable because the more people you engage, the more opportunities you have to convert them to subscribers to your list or better yet, people that will purchase your services right from your Facebook ads.

These are just some ways to start understanding and using these social media platforms to build your brand online and reach your projected goals. Happy Networking.

 

ElectraF-Image1AElectra Ford is an online marketing strategist that helps businesses get noticed on the Internet. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic to their websites and make qualified connections. To learn more about implementation subscribe to my email list above.

Categories : Social Media
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mobile phone image, mobile marketing appContinuing last week’s conversation, today I am talking about Twitter and Pinterest mobile marketing apps. To review, mobile marketing apps support business owners remaining engaged on the go.

For example, if you are an empowerment or business strategy coach, you can share articles, blog posts and quotes from the convenience of your phone to your social media profiles using these mobile marketing apps.

 

Pinterest Mobile Marketing App

This app is available at iTunes and Google Play. The iOS app enables you to download another app from a Pinterest page to your phone while remaining on Pinterest.

You can also perform searches on your Pinterest mobile app to pin on your profile on both Android and iOS.
 

Twitter Mobile Marketing Apps

Twitter has been around longer, so there are several mobile marketing apps to enhance your posting, sharing and engaging experience while away from your desk.
 

Tweetcaster

This is a great app because it enables you to group according to topics. You can also search your account for posts and those you are following for tweets and their favorites.

I like any program, or app that shows you inactive accounts that you are following. The purpose of using social media is to connect and interact but if you are following inactive or fake accounts, your message is not reaching anyone.

You can choose themes and set up to post to Facebook and Twitter with this mobile app. There is a free and pro version if you want the app banner ad-free.
 

Hootsuite

Hootsuite has a mobile marketing app to help you post to your social media profiles while you are away from an office. This is perfect when you are attending events and want to share the brilliance a workshop or share your picture you just took with a thought leader in your industry.

Hootsuite works with Facebook, LinkedIn, Twitter and Foursquare and this free app enables you to view how many times your post was clicked. With mostly, rave reviews, this mobile marketing app also allows you to adjust your photos that you upload to Ow.Ly.
 

Talon

This paid app has an attractive look, and you can adjust your timeline’s appearance when viewing retweets, mentions, and your direct messages. This is a paid app that costs $3.99 currently.
 

Plume

Plume enables you to use your Bit.ly for shortening links. You can search your local trending topics, which is an excellent way to connect with local businesses and community. This is also a free app with the option to upgrade to remove banner ads.

More and more coaches are embracing using text messages as part of their coaching services to inspire, motivate and support their clients in between 1:1 sessions.

Besides using text messages, consider implementing these mobile apps in your marketing plan to stay in front of your audience.

Electra Ford imageElectra Ford is an online marketing strategist that helps businesses get noticed on the Internet. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic to their websites and make qualified connections. To learn more about implementation subscribe to my email list above.

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smartphone with social media icons image, mobile marketing appThis weekend I downloaded the Facebook Messenger app reluctantly because of past problems with the app including download issues. However, I was pleasantly surprised how the app has improved.

This inspired me to look at the other Facebook mobile marketing apps created to make it easier for business owners to market on the move. In this post I list some mobile apps that business owners can use to:

  • Share important events with their audience
  • Manage content even when they are away from the office
  • Manage ads to get the most out of their marketing efforts

 

Facebook, LinkedIn, Twitter, and Pinterest have mobile marketing apps that will help you remain engaged even when you are out of your office.

 

Facebook Mobile Marketing Apps

  • Facebook Pages App: This app enables you to manage up to 50 Pages from your smartphone or tablet. You can post, view activity and track your metrics reviewing the insights of your pages.
  • Facebook Messenger App: There have been major improvements to this app since I last tried to download it. First the download was easy and fast this time. This mobile marketing app now enables you to:
    • Text Friends
    • Share photos and videos this mobile app will ask permission to use your camera. This is an important feature to use as Facebook video will get more views and show more often in your contact’s newsfeed
    • Make calls
    • Access your messages and chats
    • Have multiple conversations at one time
  • Facebook Groups App: Is now the easy way to check all your groups updates and participate in group conversations anywhere
  • Manage Facebook Ads App: This marketing app empowers you to do just about everything you need for your Facebook ad campaigns. Some of the features are to:
    • Create an ad
    • Track the ads performance
    • Make changes to the budget or schedule of an ad
    • Edit ads on the move

 

LinkedIn Mobile Marketing Apps

LinkedIn has also created multiple apps enabling their users to get the most out of their experience on this platform.

Some of the mobile apps are:

  • LinkedIn App: This mobile app helps you post your content, read connections information and view your insights to know how your messages are reaching your audience on the platform.
  • LinkedIn Job Search: This app’s features include setting up a search based on keywords including the location. You can then use this information to get notification about your job searches. It will also help you apply for a position using your LinkedIn profile privately.
  • LinkedIn Pulse: Last month I talked about the benefits of using LinkedIn pulse for publishing to increase your exposure on the platform. When you use the Pulse mobile app, you can view:
    • the news on topics that interest you
    • what your contacts are reading
    • stay current when your connections make news.
    • You can follow people, businesses or a particular subject.
  • LinkedIn Slide Share Presentations App: Looking for some information? Install the LinkedIn Slide Share Presentation app to learn while you are on the move.

These are only some of the Facebook and LinkedIn mobile marketing apps. You can review more apps by performing a general search online or on your smartphone. Next week, I will post the mobile marketing apps for Twitter and Pinterest.

In the meantime, check out these apps to see how they can help you use these social media platforms better to reach your goals.

 

 

Electra Ford imageElectra Ford is an online marketing strategist that helps businesses get noticed on the Internet. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic to their websites and make qualified connections. To learn more about implementation subscribe to my email list above.

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My LinkedIn referral traffic has increased inspiring me to learn more about the benefits of publishing on LinkedIn’s Pulse.

Haven’t heard about it?

Last year LinkedIn publishing platform was opened to all users. It’s similar to guest posting and article marketing by giving you another platform to post your content and gain more exposure. I’ve been researching LinkedIn Pulse for my coaching clients because the self improvement topic is very popular on the platform. Noticing that coaches are publishing on LinkedIn was another incentive for me to learn how to use LinkedIn Pulse.

The standard blogging strategies apply to use Pulse. Meaning it is important to have:

  • Compelling Headline
  • Share your experience to make that human connection
  • Write quality content
  • Share your post on your other social networking profiles
  • Tell your email subscribers

Publishing on LinkedIn Pulse provides the potential to reach millions of LinkedIn users. Using the strategies above amplifies that potential, because the more views you receive the more LinkedIn will reward you by featuring your article.

Publishing on LinkedIn can lead to a feature

As your article gets more views, it gains popularity. Your post can be featured on one of the LinkedIn channels. As your views and shares increase, your post qualifies to be featured on the LinkedIn publishing platform. In this position, you are achieving visibility far beyond your connections.

Some of the ways to get featured are to:

Like guest blogging and article marketing, the purpose of publishing on LinkedIn is to gain more visibility. Another benefit to using LinkedIn is that you have less writing to create a quality article. Short articles are also on the LinkedIn publishing platform with high view counts.

When guest blogging you have to write for:

  • Search engine optimization (SEO)
  • Backlinks to another article
  • Most guest posts are over 1200 words
  • Eye-catching keyword rich headlines

As stated earlier, when publishing on LinkedIn you can focus more on content with an emotional connection and enticing headlines. Similarly to blog posts, images are valuable to your article on LinkedIn.

I suggest you review the LinkedIn pulse channels to see if you write the same or compatible content. If you are a coach, entrepreneur or marketer, I strongly advise you to consider publishing on LinkedIn. This platform is one of the recent benefits in gaining tremendous visibility. Visibility leads to opportunities and qualified contacts. Qualified contacts lead to subscribers and consultations. I’m planning my first article for pulse this month and I’ll see you publishing on LinkedIn soon.

Electra Ford imageElectra Ford is an online marketing strategist that helps business get noticed on the Internet. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic to their websites and make qualified connections. To learn more about implementation subscribe to my email list above.

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Apr
23

How to Increase Blog Traffic

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Blog Image, increase blog trafficLast month a prospect asked, what is the purpose of a blog when they have a newsletter? This inspired me to write this week’s post. A blog’s purpose is to build quality content that serves your audience. It is also the way your website raises its position in the search engines. When your site is new, it is important to know how to increase traffic.

Market Samurai, one of the tools I use, lists pages/posts (indexed content) as a metric to show the website’s position for specific keyword as they are indexed in the search engines. If a site ranks high in the search engines for a specific keyword, it usually has a large amount of indexed content on the subject. Content is how to increase blog traffic and gain visibility.

What does this mean?

It means the more content you have, the faster your website will get listed on the first pages of the search engines. For example, if you type in client attraction in the search engines, any search engine, you will get a search that includes Fabienne Fredrickson’s website, client attraction. Fabienne has optimized her site and has enough content that her website ranks on the first page when anyone types this keyword phrase.

The next question you might ask now is – Do I only need lots of content?

No, that’s not all. The next question is actually should be –

How to increase blog traffic?

Let’s talk about the ways….the many many ways.

  • Writing quality content that enlightens and helps the audience you aim to serve is the number one way to increase blog traffic.
  • Create a calendar or list to make sure you are uploading your content on the primary social networks multiple times (Facebook, Google+, LinkedIn, Pinterest, and Twitter).
  • Search engine optimization (SEO) is another priority to increase blog traffic. Using the client attraction example again, the keyword or phrase that you use in your content is how most of the search engines will list your page. This is the way you need to think about SEO. When people type X, I want my content to come up in the search engines.
  • Include a call to action. Take them somewhere else on your site. Lead them to sign up for your programs, subscribe to your newsletter or inform them of what is new in your business. After you increase traffic to your blog, remember to invite them to your email list or to make a purchase.
  • The longer your content, the higher the ranking from some search engines. Google ranks long content posts more favorably.
  • Connect older post to your new content when applicable.
  • Join Viral Content Buzz or a similar sites for industry influencers to see and possible share your content
  • Create accounts for BizSugar (or a similar site)
  • Create an account for Inbound.org (or a similar site such as Growth Hackers)
  • Publish on Digg, Delicious or Reddit
  • Your blog gives you more freedom than any other platform. You can create keyword-rich titles that will rank well in the search engines. You can also create emotional headlines that will speak to your community. Remember you are talking to two groups: the audience you want to serve and the search engine bots for correct indexing. Cultivating this skill to get your audience to respond to you will increase blog traffic.
  • Comment Luv. This plugin is more than a comment area at the end of your posts. Comment Luv is optimized software.
  • Do roundup posts. These are posts made up of questions that you ask of industry professionals. Their responses create an informative blog post, and their names attract attention. Professional bloggers use these posts to increase traffic to their blogs.

This is a general list to get you started syndicating your content on various platforms to be seen and to increase blog traffic.

As you grow as an affiliate marketer or establishing your credibility in your industry, you will increase your knowledge of how to increase blog traffic for your site by attending online and live events.

Electra Ford imageElectra Ford is an online marketing strategist that helps business get noticed on the Internet. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic to their websites and make qualified connections. To learn more about implementation subscribe to my email list on the homepage.

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