(Video Transcript)
Hello, I’m Electra Ford. My blog post this week is on effective communication videos so I created this one to talk to you. Videos are the top media for self-expression. And although this easy way of recording ourselves empowers us to connect with many people, using the following marketing techniques will help your message reach its intended audience.
Use low to medium competition keywords in your description and tags text box fields provided when you upload your video on the web. Remember ‘high competition’ keywords are already used on many websites and videos so it
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I was getting my hair done this week when my stylist told me that he wants a website for his business. Our conversation led me to thinking about ways small businesses can use audio and video streaming to have an effective online presence. The more I thought about it the more I realized that now an online presence has replaced the use of phone books in some areas (like the last time I went to Miami, Florida a phone book wasn’t available in the hotel room). This post shares some ideas for using audio video streaming services to help local businesses engage their customers while satisfying the
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One of the industries I work with often is professional coaching. Professional coaches are well-known especially on the Internet but I have become aware that many people don’t clearly understand what a professional coach actually does. The general assumption sometimes is that Coaches are generic accountability partners and although accountability can be a part of the work sessions, professional coaches do much more. They positively impact their clients’ lives by successfully helping them change their actions and perceptions to reach their goals. I also wanted a coach’s insight on how a
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Video marketing is a well-known tool for Internet businesses. This week’s tip offers some steps to get you started creating a video for your website. Whether you want a full-motion video (filming yourself or someone) or a screencast video (recording your screen) you can create and upload a video for your site that will help increase your page ranking on the search engines and to advertise your business on viral sites like YouTube and Vimeo. Although video creation and editing can be time consuming depending on your goals, there are ways to use this tool time efficiently.
To get started cre
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Virtual Marketing
Although Internet marketing is still considered new, it has been around enough to have a clear structure. Today we will review the fourth step in our Internet marketing plan. To review, the steps are:
Website (or now a blogsite): Provides an overview of your business – online brochure
Free report: A series (or something) to offer in exchange for a name and email address
Email Marketing: Emails that are informative, useful and includes what’s going on with you or your business.
Virtual Marketing: A virtual event is a viral marketing tool – usually audio or video us
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Electra Ford, founder of the Virtual Office Center, announced that she has successfully completed the Virtual Event Specialist Certification Program, a 4-week training program that equips Virtual Assistants and Online Professionals with the key skills and tools necessary to offer their clients important Virtual Event Management services.
More and more companies and small businesses are choosing to hold Virtual Events rather than the more expensive offline events and conferences. In fact, “Virtual Meetings and Events [will] replace 2.1 million airline seats by 2012” (Gartner, Feb. 2009).
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Virtual events provide you with the option to connect with as many people as you can attract. The platforms of virtual events are teleseminars, webinars, live podcasts, Internet radio and web TV. In order to be successful with a virtual event there are six elements to help you make the right selection for your business.
Purpose for the virtual event: Being very clear on the purpose of your virtual event is vital to its development, marketing and outcome. Are you launching a product or service? Are you offering online training? Are you developing a book tour? These questions will start you in
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