Five [5] Teleseminar Marketing Strategies

Teleseminars are a great way for businesses to market and sell their products and services. Here are some suggestions on how you can get the most from your free teleseminars.

Creating High Quality Teleseminars:

  • One way to start is by researching your target market’s problem. To do this you can read posts on discussion boards and forums or ask questions that relate to the solutions you offer; for example, “what do you want to know about social media?”
  • Next, research keywords to name your teleseminar’s promotional page so visitors will find it easily and search engines will rank the page high. Create a name to identify that you have the solution for this issue like Seven Marketing Strategies for Your Online Business.

Features and Benefits:

  • List the benefits your participants will receive by attending your teleseminar.
  • List the features that are going to be discussed in the teleseminar and highlight the product and service that will solve their problem.


  • Email your list and post announcements on all of your social networking profiles and discussion groups where permitted.
  • Email registrants all the call-in details; the access number and PIN to listen to the teleseminar. You can also include user instructions to let them know this event will cost the same as a long-distance phone call, how to self-mute and how to ask questions at the event if the teleconferencing program has those features.

No Registrants/No Worries:

  • Your teleseminar is an opportunity for people to listen to your knowledge. If this is your first teleconference, prepare yourself for a quiet audience. Once you get more comfortable, your audience will participate more. Or, if you don’t have a live audience, go ahead and do the teleseminar as if you had an audience. The practice will be invaluable.
  • You can also repurpose your teleseminars. Record your event then add it to your website or blog as your free offer; this strategy will give more people the chance to hear your knowledge, passion and enthusiasm about your work.

Rehearse and Reminders:

  • If this is your first time giving a teleseminar rehearse prior to the event. Plan out your agenda to make sure your information is enough for the time you have allotted for the event and leave time for audience questions if appropriate.
  • Email registrants reminders of the teleseminar at least three times. An example schedule is one week before the event, the day before the event and the day of the teleseminar for a better audience turn out.

These are some overview suggestions to get you started with this effective tool to market your business. People do business with people they know, like and trust. A teleseminar is a great way for people to get to know, like and trust you.


  1. Guillermo JessopNo Gravatar says:

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