Online Marketing is a Time Investment Responsibility

Marketing online tasks are a time investment responsibility to make an impact and see a return.

Videos require a draft or script of the information you intend to share to the actual production of the video.

Content marketing, which is now in two forms – text and visual requires writing excellent content that shares valuable information in a way that is:

  • Formatted for the reader to quickly scan or they will leave your page.
  • Tagged with your keywords and phrases so the search engines index your content correctly to be found by organic traffic
  • Written so visitors will sign up to your email list because your list is how you will make the most of your money online.

If you use visual content creating images will take time to create even with the free software programs like Canva. This is time-consuming because if images engage best on the platform you are using you need at least 2 or more per day. See right now all social media platforms except LinkedIn require more than 2 posts per day to be effective.

Posting on any platform takes time to schedule because one post weekly is weak. Getting remembered by customers takes at least seeing your brand 6 or 7 times (Tweet This)

For example, it takes at least 4 or 5 tweets per day to be noticed and that’s tweeting using specific strategies Facebook posting for business now requires visual content to get noticed mostly which I mentioned above that it will take time to create. And once you add the frequency of posting that is required, you can easily stay busy using one platform.

Yes, you can use one social media platform and be very busy because:

  • The purpose of marketing online is to build your brand, loyalty and your list. Your list is the way to build your business.
  • You have to post in a specific way to get noticed by your audience.

These are just some of the reasons Coach Trainings will advise students to get a VA to help them in their business.

The additional reason to hire a VA is to work with someone that keeps up with the frequently changing landscape of online marketing because what built businesses quickly 7 or 8 years ago is very different now. Even when you use the same tools you used 7 or 8 years ago, getting noticed now requires you to use these platforms for engagement and not just visibility.

ElectraF-Image1AElectra Ford is an online marketing strategist that helps businesses get noticed on the Internet. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic to their websites and make qualified connections. To learn more about implementation subscribe to my email list above.

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