Why A Marketing Test Prior to Product Launches Return the Best Results?

marketing test

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Online marketing makes it possible to decrease the guest work out of product launches by using a marketing test. Not so long ago, entrepreneurs would create a product believing it would serve their customers.

Entrepreneurs can now verify.

After developers catch an idea of what they can provide, the next step is a marketing test to check the usefulness of their mental picture. With Social media, you can engage in real-time with your audience collecting data to make products that give relief or make customers happy.

Notice, I wrote, ‘relief’ and ‘happy’.

See, entrepreneurs in any industry have to go beyond having a good idea. A good idea may raise eyebrows but does not necessarily motivate action. Speaking directly to people’s desire for happiness inspires them to purchase. So using the right words is a skill to master and can be accomplished with a marketing test.

Product launches don’t have to be a guessing game anymore because of marketing tests. Click To Tweet

All industries now use marketing tests to research their products sustainability. The feedback helps developers tweak their unique selling position, so potential customers feel understood. This research testing is facilitated with:

  • Questions on social media
  • Surveys/Polls
  • Email Marketing Feedback
  • Research in community forums

Positive feedback at this point indicates the idea is ready for development. Customizing the product to resonate with customers’ emotions, strengthens the likelihood of its success.

It is advisable to continue the conversation in the product development phase. Once a draft is developed, it is time to begin the next marketing test. Gather a focus group to try the product and collect their feedback. Use this feedback to improve the product or customer service experience.

You might be thinking, I am finished with testing.

Not yet.

The last phase is the follow-up survey where you can get customer’s reaction.

Surveys are another form of a marketing test in the post-launch review. Click To Tweet

These evaluations help you resolve issues and repair system glitches. Make the purchase easy to find and complete. Remember, you are nurturing a relationship to gain a repeat customer. You are also collecting social proof you will need in the form of testimonials for sales pages.

Pre-development testing, product development evaluations, and post-launch reviews all support a successful launch. Despite how much money you invest in a product, the goal is to achieve a profitable return. There is enough reliable information available to create product launches that are successful. Use the marketing test strategies to help you get as close as possible to your projected launch goals.


Electra FordNeed help? Electra Ford is an online marketing strategist. She helps businesses experience increased engagement on social media and helps you get more prospects on the phone. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic and make qualified connections. To learn more about implementation click this link to subscribe to Electra’s email list

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