Jul
31

How to Promote a New Product

sales data, how to promote a new productA professional coach’s status will guide their steps on how to promote a new product or service. Although there are standard best practices to promote a product such as:

  • Blog post that includes a link to a sales page
  • Sales/Squeeze page with an email webform and an e-commerce form
  • Social media campaign of posts and ads that include the sales page link
  • Teleseminar/Video for promotion
  • Free offer that leads to the product offering

Your level of interaction with your subscribers and the general audience is another factor that determines how to promote a product. Below are three professional levels and the steps they take to have a successful product or service launch.
 

Professional, New to the Internet

If you are new to the Internet your objectives are to:

  • establish a professional, knowledgeable presence
  • build your brand
  • build your email list so that you can directly promote your products and services

In this stage, you are introducing yourself by:

  • Participating in your industry conversations on social media and posting your content
  • Meet qualified connections that subscribe to your email list
  • Offer a free item that prospects can use independently to receive desired results in exchange for their email address and phone number
  • Engage with your list by asking questions, giving teleseminars and making warm calls
  • After an ongoing relationship of comments and feedback is achieved, it is time to promote a product

 

Established Professional Online

Because you have clients and an active relationship with your subscribers you can promote a new product by:

  • Setting up and inviting your subscribers to participate in your referral program
  • Promote your new products to your list first and offer them incentives or bonuses if they make a purchase
  • Continue to nurture your list by sharing subscriber success stories and highlight them in your newsletter and online promotions for social proof

 

Seasoned Professional Online

Your brand is well-known and sales successful. In addition to your current marketing plan you can implement marketing strategies for a profitable return from:

  • social media ads
  • banner ads
  • joint venture projects for more exposure

I’ve seen coaches with great products fail because they haven’t:

  • Built a rapport with their core audience – their subscribers
  • Doing actions of an established or seasoned professional before they have a recognized Internet presence
  • Do not make real time live connections by:
    • Attending local or virtual events
    • Calling prospects (or both).

As you prepare for your next launch evaluate your current position to know which marketing activities to focus on for a successful launch.

Call me if you need assistance organizing and promoting your new products or services launch.

Electra Ford imageElectra Ford is an online marketing strategist that helps businesses get noticed on the Internet. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic to their websites and make qualified connections. To learn more about implementation subscribe to my email list above.

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