Jan
10

Blogging for Beginners

Blog categories were the subject matter of one of my Facebook group discussions last week. I noticed the answers covered a lot of personal reasons for the category names chosen. This conversation inspired me to share with you some of the mechanics I’ve learned about blogging and why it’s useful to apply keywords for your categories that describe your services. Blogging is the best way to strengthen your website’s page ranking in the search engines. Blogs achieve this through indexed content. The content you share that helps your audience build up the credibility of your website especially when other site’s link to your page or retweet your page on the social networks and social bookmarking sites. This is one of the main motives for business blogging. This post is a checklist to help you write your blogs easier, get your content indexed correctly in the search engines and connect you with your audience.

Make you Keywords Your Blog Categories

First, I recommend that your categories describe your services. Use keywords that are getting traffic for your categories. Each week write a tip or share industry information that is useful to your audience. Allow the keywords to also guide your blog post titles. Your blog posts will benefit from a keyword rich title so remember to use keywords in your titles when applicable. The search engines will index your content according to your categories and your tags (Tags is a designated text box field where you add your keywords.  Right below this text box field is the ‘PSP Meta Index and No Follow Tags’. Make sure the button ‘index, follow’ is checked. Checking this box instructs the search engines to index your page according to the categories and keyword tags you included. If you are using keywords that are receiving traffic and you are building your content by blogging weekly or several times per week then you are raising your opportunity to reach with your audience.

Backlink and Socialize Your Blog

My next recommendation is to backlink to your blog when appropriate. If you have written a post and a previous post gives more details about a niche you mentioned then encourage the subscribers/visitors to read for additional information by linking the previous post to your current page. Also, make it convenient for readers to promote your blog posts. Remember to add the social Plugins such as ‘Retweet’, the Facebook ‘Like’ button and use social Plugins like the ‘Sexy Bookmarks’ by Shareaholics. Backlinks and social sharing are recommendations from valid websites and visitors; each click strengthens your blog’s credibility and raises your page ranking.

Blog Contributors

Now that we have the mechanics of how to communicate to the search engines to build your blog’s presence, it’s time to talk about writing styles that help you engage the audience. Some ways to build community is to invite staff members or compatible business owners to contribute to your blog. Staff members can write on their specific responsibilities to help the customers understand the process or give a behind the scenes look at what happens to create a product or service. A compatible business owner can write a post on one of your categories helping your audience complete a specific task.

Content is still KING

Write with the mindset of bringing value to your audience. Your purpose is to help them understand or complete something that is industry specific but they can accomplish with your useful information. Write with the purpose of being helpful to larger industry. Write your posts with a specific niche in mind and that will help your audience connect with you. When suitable add staff members photos and consider uploading videos of the office to give your subscribers a look at the operations. These blog posts will draw your customers in and help them get a clearer understanding of your work.

Blog Design

Last portion of the blog to mention is the design. Make it user-friendly and aesthetically pleasing. Include photos and graphics that are semantically related to the topic. Stay mindful of making it easy for your blog subscribers to navigate through your blog site. If you have resources, make sure that section is easy to find. Avoid cluttering your site as it may confuse your audience.

Goal when Blogging

Focus your blog on helping individuals and industries. Help these groups identify your products’ and services’ benefits or show them to complete a task on their own. This goal will build your credibility with your audience while continuing to raise your site’s position on the search engines. Enjoy your blogging!

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