Jun
08

How Facebook Ads Can Help You Reinvent Your Mobile Marketing Campaign

mobile phone image facebook ads, mobile marketing campaignMobile marketing is going through a complete overhaul as consumers continue to demand better user experiences, more accessibility to services, and a way to connect with brands. Facebook is a constant in the world of mobile marketing, with 87% of Facebook users spending at least 21 minutes a day on the app – and that number keeps growing.

This leaves the playing field ripe with opportunity. Brands must evaluate the data to fully understand what their customers want, where they shop, and how their marketing can be most effective to fulfill these needs. Utilizing Facebook to enhance mobile marketing is key in reaching tech-savvy shoppers. One of the ways to do this is through Facebook’s immersive ads that will show up on a user’s timeline.

How does the immersive ad structure work?

These new immersive ads, called Canvas, will allow advertisers to provide high-quality ads through the combination of still images, video and copy. The best thing about these mobile ads? The price is not higher than the standard advertising already offered.

Research has shown that 70% of mobile searchers act within an hour, and people look at their phones 150 times a day. This means that the exposure of these mobile ads is not only great, but the likelihood of shares or clicks to find out more is huge.

According to Facebook, the immersive ads have tested well, with 53% of people viewing more than half of the ad, with an average view time of 31 seconds. For companies wanting to connect with users, this is a great way to capitalize on the existing user base to help grow their brands.

Facebook’s mobile advertising is huge, accounting for 74% of total Facebook revenue in 2015. In addition to the new immersive ads, brands can connect with their audience in a number of ways:

  • Through the users newsfeed
  • Through the Facebook Audience Network

With the advancement of how ads can be displayed on Facebook, advertisers must think beyond the norm, capturing the best of their products and services through catchy slogans, sharp video and crystal clear images. Videos must be engaging, with a humorous or emotional draw. The meat of what needs to be said has to be right at the beginning, as attention spans are limited. Bright colors and to-the-point messaging is key.

It is important to make sure any advertisement attached to a sale or coupon must be prepared to go through the entire buying process with the Facebook user. That means once they click on the ad, they should be directed to find out more, with a coupon or barcode attached to use immediately if they choose to. By using a combination of native and immersive advertising, every brand persona can be reached, with relevant strategies and messaging.

Taking the smartphone and Facebook usage of your target audience into consideration is key when developing these ads. You must consider the consumer base, age, and preferences to make an impact. You want to reach the actionable consumer segment who relies on mobile marketing to gather information, find out about brands, engage and transact. Reaching these customers at their vantage point, which is Facebook, helps save time and money, creating a more efficient way to seek, acquire and maintain a viable consumer base.

Utilizing an experienced marketing VA will be beneficial, helping develop Facebook ad strategies that are relevant. With the right strategy, you can effectively target the right audience to grow your potential customer base.

What’s Next?

What Facebook ad strategies have you seen work? Make sure to share them with us in the comments below. I would love to read them.

 

Sophorn Chhay ImageSophorn is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation. Follow Sophorn on Twitter.

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