Apr
23

How to Increase Blog Traffic

Blog Image, increase blog trafficLast month a prospect asked, what is the purpose of a blog when they have a newsletter? This inspired me to write this week’s post. A blog’s purpose is to build quality content that serves your audience. It is also the way your website raises its position in the search engines. When your site is new, it is important to know how to increase traffic.

Market Samurai, one of the tools I use, lists pages/posts (indexed content) as a metric to show the website’s position for specific keyword as they are indexed in the search engines. If a site ranks high in the search engines for a specific keyword, it usually has a large amount of indexed content on the subject. Content is how to increase blog traffic and gain visibility.

What does this mean?

It means the more content you have, the faster your website will get listed on the first pages of the search engines. For example, if you type in client attraction in the search engines, any search engine, you will get a search that includes Fabienne Fredrickson’s website, client attraction. Fabienne has optimized her site and has enough content that her website ranks on the first page when anyone types this keyword phrase.

The next question you might ask now is – Do I only need lots of content?

No, that’s not all. The next question is actually should be –

How to increase blog traffic?

Let’s talk about the ways….the many many ways.

  • Writing quality content that enlightens and helps the audience you aim to serve is the number one way to increase blog traffic.
  • Create a calendar or list to make sure you are uploading your content on the primary social networks multiple times (Facebook, Google+, LinkedIn, Pinterest, and Twitter).
  • Search engine optimization (SEO) is another priority to increase blog traffic. Using the client attraction example again, the keyword or phrase that you use in your content is how most of the search engines will list your page. This is the way you need to think about SEO. When people type X, I want my content to come up in the search engines.
  • Include a call to action. Take them somewhere else on your site. Lead them to sign up for your programs, subscribe to your newsletter or inform them of what is new in your business. After you increase traffic to your blog, remember to invite them to your email list or to make a purchase.
  • The longer your content, the higher the ranking from some search engines. Google ranks long content posts more favorably.
  • Connect older post to your new content when applicable.
  • Join Viral Content Buzz or a similar sites for industry influencers to see and possible share your content
  • Create accounts for BizSugar (or a similar site)
  • Create an account for Inbound.org (or a similar site such as Growth Hackers)
  • Publish on Digg, Delicious or Reddit
  • Your blog gives you more freedom than any other platform. You can create keyword-rich titles that will rank well in the search engines. You can also create emotional headlines that will speak to your community. Remember you are talking to two groups: the audience you want to serve and the search engine bots for correct indexing. Cultivating this skill to get your audience to respond to you will increase blog traffic.
  • Comment Luv. This plugin is more than a comment area at the end of your posts. Comment Luv is optimized software.
  • Do roundup posts. These are posts made up of questions that you ask of industry professionals. Their responses create an informative blog post, and their names attract attention. Professional bloggers use these posts to increase traffic to their blogs.

This is a general list to get you started syndicating your content on various platforms to be seen and to increase blog traffic.

As you grow as an affiliate marketer or establishing your credibility in your industry, you will increase your knowledge of how to increase blog traffic for your site by attending online and live events.

Electra Ford imageElectra Ford is an online marketing strategist that helps business get noticed on the Internet. She specializes in online marketing plans that connect entrepreneurs, companies and organizations with their audience to get traffic to their websites and make qualified connections. To learn more about implementation subscribe to my email list on the homepage.

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