Mar
10

Increase Blog Traffic

Routinely at the beginning of the month I check my clients’ web statistics. Last week while doing this I was considering the most effective way to get more traffic. Some of those ideas were easy and free to do so I’m sharing them with you in this post. These suggestions are meant to be in addition to the fundamental action steps for blog promotion, which are:

  • Add valuable content regularly
  • Invite guest bloggers
  • Comment on blogs in your industry


Get More Traffic with Videos

It is a known fact that video marketing is ranked the highest on the search engines so it’s a great tool to promote your blog. The first basic rule for video marketing is to create content rich videos that educate your audience on how to achieve a goal independently by following your steps. Basic rule number two is to optimize your video with keywords that your audience is using to find that information. Then, to promote your video, use a syndication service like Tube Mogul that will distribute your video to sites such as YouTube, Vimeo, Flickr and MySpace. Additionally, how-to videos are ranking high right now so if you create a how-to video consider syndicating it on Howcast (which is a site Tube Mogul distributes to), Instructables and Good-tutorials.

Another video idea to get more traffic to your blog is to do a review of another person’s video. If there is some great information on a video that has helped you, share it. Embed the video on your blog site and explain why you think the information is worth listening to and implementing. This strategy is easy, will usually take less than thirty-minutes, and it keeps new content on your blog.

For those days that you simply are not able to get to your blog to offer valuable information I suggest you consider using your RSS as a newsfeed on your blog to loop in a feed of the bloggers you follow. This way your blog will always offer fresh valuable content that your audience can find useful.


Pinging

Blog pinging is a process of notifying search engines that your content has been updated. Most feeds have the available option to ping your blog automatically but if your feed doesn’t offer this service below is a list of ping services that will notify up to 3,000 search engines when you have posted new content.

Check your analytics before your start implementing these actions. For your blog you can use the HitSniffer or Google Analytic Plugins for WordPress. StatCounter is another free analytic tool. Google Analytics also offers steps to add their code to your TypePad and Joomla sites. After you have the beginning statistics logged, you can implement the ideas above that resonate with you and check your stats in thirty days.

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