May
20

Starbucks’ Social Media Strategy

Michael Stelzner, executive editor at Social Media Examiner, interviewed Alex Wheeler of Starbucks. I have learned that people may have Facebook fan pages or they’ve heard they should have a fan page for their businesses but they don’t know what to do with them. If you are experiencing this confusion Starbucks is a great example of how to use your fan page to cultivate relationships and attract customers. I hope this article inspires you to start using your page to build relationships and attract new people to your businesses.

Below is the link to read more about Starbucks’ social media strategy or you can watch the video.
http://www.socialmediaexaminer.com/how-starbucks-engages-millions-of-facebook-fans/#more-2599

Starbucks from Michael A. Stelzner on Vimeo.

Categories : Social Media

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