Comments on: Article Marketing Strategies for Your Online Business

By: Article Marketing for Success | Virtual Office Center

Article Marketing for Success | Virtual Office Center — Fri, 07 Jan 2011 22:10:44 +0000

[...] tools, requires specific knowledge to be effective. Last time I shared how to get started with article marketing; in this post we will get more specific to help you use the online marketing tool efficiently to [...]

By: Nancey Cahan

Nancey Cahan — Sun, 03 Oct 2010 21:38:36 +0000

Article marketing is indeed a very effective method in building your presence online in the sense that you are not only building traffic but you are also introducing your product or services to your audience.

By: edford

edford — Mon, 06 Sep 2010 20:43:08 +0000

Hi William,

You are correct, the author bio area is the place to invite your lead to take another action to get to know more about your work.

Thanks for visiting,
Electra

By: William Valdez

William Valdez — Mon, 06 Sep 2010 15:19:56 +0000

Call it a Resource Box, Author Bio, etc., what it really is is your opportunity to create a compelling call to action for your reader. Even though it is called an Author Bio, it is not the time for you to tell the reader all about you and convince them you are an expert. In fact, if you have not demonstrated that you are an expert in your article, it is way to late too try to do it now.

Even though it is an official Call to Action, I like to teach my students and members to use what I call “invitational language” in their Resource Box. Invitational language can be something as simple as “and now I would like to invite you to…” and then name the next action you would like them to take.

This is as opposed to something like “get this great new product now and all your problems will be solved by morning and if you don’t you will be broke forever!” Sure I’ve exaggerated a bit, but not by much.