Link Building Strategies, Purpose and Monitoring

Link building is an important part of your Internet marketing strategy to increase your visibility because it helps to increase your page rankings in the search engines. The more legitimate backlinks you have to your site the higher your page will rank in the search engines. Link building also helps you with your relationship marketing. The more people that link back to your website the higher your opportunity to convert a visitor into a new subscriber or client. The following are a few suggestions on how to start building your link popularity on the Internet.

Social Media: Your social networking profiles are the easiest way to start building links for your site. After your site is live let people know you are there with social networking. Create profiles on the major social networking sites first – LinkedIn, Twitter and Facebook. Add your website to your profile section so people will see it when they view your profile. Facebook also gives you the additional option of creating a Facebook fan page for your business. In your profile/info area, add your site and keywords that people might use to find your site.

Directories: DMOZ is one of the popular online directories. Once your site is up, submit your URL to this site. Although it may take DMOZ several months to list you, this is an important directory list with. Next search for directories in your industry; there are pet directories, health professional directories, etc. Search these directories and submit your site to help get your business name known.

Forums: Adding your site address to your signature line when you post on forums gives readers an opportunity to learn more about you as well as gives you the opportunity to create backlinks. My advice is only post on forums where you actually have an interest in the discussions.

Blog Comments and Submissions: Blog link building is similar to posting on forums. Only post to blogs when you have a genuine interest in the topic. If not, when the blogger reads your post they will label it as trash/spam. Some bloggers have added the ‘DoFollowBlog’ plugin for loyal readers to receive a backlink. You can also submit your blog to directories such as Technorati and Blog Explosion.

Article Submissions: Article marketing is another important part of an Internet marketing plan. For each article directory that you sign up to use remember to add the following in your resource box:

  • Name, Company Name
  • Site Address
  • Free Offer/ Call to Action

The purposes for link building are to

  • increase your visibility
  • increase page ranking in the search engines
  • support your relationship marketing interactions

Use the above strategies and after 60 days go to Google or Yahoo to monitor your backlinks. This video gives you directions on how to view your backlinks.


  1. Matt WelshNo Gravatar says:

    This is helpful…Do you recommend any free link building sites that claim to exchange valuable links with other sites for you?

  2. Sophia HarrisonNo Gravatar says:

    Article Submissions is quite tiring sometimes because of the effort that you have to put in it.`**

  3. edfordNo Gravatar says:

    Hi Matt,

    I haven’t found one yet but when I do here about one that is useful I will post it.

    Thanks for visitng Matt

  4. […] Increase traffic: Article directory sites are excellent sources for referral traffic. The more articles you have on the Internet the more traffic you can direct to your site. Visitors research various topics through article directories. When they read an article that answers their questions specifically or enlightens them they are likely to visit the author’s bio/resource box. If you have included your website in your resource box or your Facebook fan page more people will link back to your site or profile to find out more about your work. (For other information to include click on resource box.)  […]

  5. edfordNo Gravatar says:

    Hi Sophia,

    Yes, it can be time consuming. To help, you can hire a virtual assistant to do this for you or you can purchase article marketing submission software.

  6. Emily WilliamsNo Gravatar says:

    article submissions can do great for a newly built site on the internet;”,

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