Feb
09

Teleseminars: 3 Steps for a Successful Virtual Event

My blog post today is on teleseminars so I made this recording for you to experience a teleseminar recording that I am talking about in this post. The text is below the recording.

(Beginning Recorded Text)
A teleseminar is an effective and powerful virtual event tool when implemented correctly. The physical set up for a teleseminar is the easiest considering webinars, Internet radio and livestreaming events but the before and after tasks are an essential part of the event’s success. This week’s post is about the required steps to creating an impactful teleseminar as a valuable marketing tool.

Content development is the first task to complete. Write your script with the intention to:

  • Enlighten your audience
  • Communicate clearly
  • Entertain and relate to your listeners

 

Step 1:  Content Development and Delivery

Your content is to be entertaining as well as educational. You have the undertaking of holding people’s attention without the support of visual aids because you are on the telephone. Use the word ‘you’ in your conversation to connect with your listeners. Focus your energy and attention on sharing your knowledge so listeners feel empowered and inspired to implement your advice independently. Say something fun that your audience will respond to and keep their interest. If you are interviewing someone create questions that will benefit the audience and be enthusiastic as you interact with your guest. Make sure that your content is relevant and has proven results that others can verify. Remember you are building your credibility as an expert in your industry so the information that you are sharing with others has to stand as true for people to talk affirmatively about you.

Recording your teleseminar is significant because this content can be distributed on other sites. Plan your talk without trying to get the audience to interact to produce a clear recording with a strong close that includes a call to action. After you complete your talk stop the recording then ask your listeners if they have any questions.

Step 2:  Marketing Before a Teleseminar

Marketing your teleseminar is a two-part process. After the content is ready create the schedule for email announcements and autoresponders. You will distribute this announcement in your newsletter, on your social network profiles and your blog. Next, create articles that you can post on Squidoo Lens and HubPages to publicize the benefits of attending your event. Advertise your teleseminar using online directories. If your teleseminar is about a product you are launching post the preview call on your website and blog until the event happens. You can also advertise using Google Adwords or other Pay Per Click ads.

Step 2A: Marketing After a Teleseminar

The second part of the marketing process is in the follow-up. Before you end your teleseminar, ask listeners for testimonials. Give them a phone number so they can leave a message or inform them that you will send a survey to their email address. Send a separate email as well to those that registered but didn’t attend. Include in this email a useful clip from the recording along with one of the testimonials you received. In the event that no one shows up for this event, which has been known to happen don’t fret. Proceed to send a follow-up email with a useful clip from the audio and add information for your next tele-event. The idea is to let them see they missed something helpful that will benefit their business but there is another opportunity to attend. If your event was successful still send the follow-up email for testimonials and to those that didn’t make it this time.

A good marketing tool for your teleseminar program is Meetup. This service helps you organize, promote, socialize your event on Facebook and Twitter and asks your members to write a review of the event.

Step 3: Automation and Repurpose

Automation and repurpose has several options that are available to you with this recording. You can use one of your most popular teleseminars as an introductory product to offer or play on your website for visitors or new subscribers. You can create a teleseminar series with several audios and also use it as a promotional product on your website for lead generation. Or you can create a fee-based product.

In addition to playing this audio on the Internet, you can create an article or a PowerPoint that you can upload to article directories or to SharePoint respectively. Use this content, expand it and syndicate it through the various online marketing channels.

Teleseminars are impactful virtual events. This marketing tool uses the simplest equipment –an online software program which includes the number and the recording capability plus your phone. Using these steps to market your event before and after can increase your visibility on the Internet. Remember, building your content is one method of strengthening your website’s position and raising your page ranking in the search engines.

If you have an established online business with a website, blog and a social media presence the next step is adding a virtual event tool to your marketing plan. If the above sounds too time consuming release the worry. I am here for you. Call me at 877-413-5760 or email me at consult@virutalofficecenter.net and let’s discuss how we can easily add a virtual marketing event to increase your online presence and profits.
(End of recorded text)

Here are some teleseminar software programs that are available for free and fee-based services. Happy recording.

Here are some programs – free and fee based to create your teleseminars.

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